Interact Blog

In 13 years of running Interact, the largest quiz platform in the world by volume, I’ve seen two different types of Journalistic quizzes repeat over and over again to great…

In 2026, which is almost here, the way to share quizzes is to not share them at all. What I mean, is that you cannot go directly to talking about…

People take quizzes because they answer the question of “How does this apply to me?” or “What about me?” or “How do I stack up on this topic?” As people…

The best performing quizzes answer the questions people ask you. If you get interviewed on podcasts, then it’s the question everyone asks you there. If you create content on Instagram,…

Reciprocity is the most powerful human effect. It has spanned every society and culture from the beginning of time. When someone gives you something, you feel obligated to give something…

Yesterday I got to interview Tae Kim, founder of Financial Tortoise on YouTube. He has a number of quizzes, and he said something about them that really piqued my interest….

Conversational forms are one of the most effective ways to generate leads from a website or social media audience. Instead of asking someone to hand over their email address before…

Quizzes help with social selling because they bridge the awkward gap between social content and your email list. Moving people from social followers to become email subscribers is an odd…

In 2025 as I continue on my quest to figure out what makes quizzes work today, a pattern has emerged that I’d like to share with you. It’s the idea…