Interact Blog

It feels good to be seen. It feels good to be heard. It feels good to be recognized. A quiz, with its unique question and outcome format, can give people…

The best quizzes pinpoint one thing for the quiz taker. One simple thing that is meaningful to the quiz taker. Whether it’s something about their personality, an issue, a suggestion,…

In 13 years of running Interact, the largest quiz platform in the world by volume, I’ve seen two different types of Journalistic quizzes repeat over and over again to great…

In 2026, which is almost here, the way to share quizzes is to not share them at all. What I mean, is that you cannot go directly to talking about…

People take quizzes because they answer the question of “How does this apply to me?” or “What about me?” or “How do I stack up on this topic?” As people…

The best performing quizzes answer the questions people ask you. If you get interviewed on podcasts, then it’s the question everyone asks you there. If you create content on Instagram,…

Reciprocity is the most powerful human effect. It has spanned every society and culture from the beginning of time. When someone gives you something, you feel obligated to give something…

Yesterday I got to interview Tae Kim, founder of Financial Tortoise on YouTube. He has a number of quizzes, and he said something about them that really piqued my interest….

Conversational forms are one of the best ways to generate leads from your website and social media. A conversational form re-creates the conversations you would have with your potential customers…