Interact Podcast

Conversations about human connection in marketing. We dive deep into psychology and motivation with experts from all disciplines of behavioral science. The goal is to uncover how we can make our marketing uniquely human and connective, build great businesses, and stay empathetic throughout.

Qualification and Education With Quizzes ft. SpotOn GPS Fence w/ Karen Polcaro

In this episode, Josh Haynam interviews Karen Polcaro, CMO of Spot-On Fence, about the innovative GPS fence technology for dogs and the role of quizzes in customer education and engagement. Karen shares insights on how the quiz was developed to…

Episode

Building Audience Trust ft. Salary Transparent Street w/ Hannah Williams

In this conversation, Josh Haynam and Hannah Williams discuss the intersection of content strategy and quizzes, focusing on the ‘Are You Underpaid?’ quiz designed to help individuals assess their compensation. Hannah shares insights on building trust with the audience through…

Episode

Decision Making w/ Ye Li

In this conversation, Josh Haynam interviews Professor Ye Li about his research in behavioral science, focusing on how humans make decisions. Ye shares his personal journey into the field, discusses the surprising aspects of human behavior, and delves into the…

Episode

Storytelling and Belonging ft. Storycraft Lab w/ Naomi Crellin

In this episode, Josh Haynam and Naomi Crellin delve into the concept of belonging and its connection to quizzes and engagement. Naomi shares her journey into studying belonging, which began during the pandemic and evolved through her work with Google’s…

Episode

Building a Relatable Quiz That Converts w/ Jenn Baswick

Josh Haynam interviews Jen Bazwick, the founder of The Intuitive Nutritionist, about her journey in creating a successful quiz that helps individuals understand their relationship with food. Jen shares her experiences of overcoming perfectionism, brainstorming ideas, and developing a quiz…

Episode

170k Leads With a Quiz Lead Magnet ft. The Habit Ayurveda w/ Carly Banks

In this conversation, Josh Haynam and Carly Banks discuss the integration of Ayurveda into a quiz format, exploring how simple practices can lead to significant health improvements. Carly shares her journey of developing the quiz, the various iterations it has…