{"id":49375,"date":"2025-08-14T06:28:42","date_gmt":"2025-08-14T13:28:42","guid":{"rendered":"https:\/\/startinteract.com\/blog\/?p=49375"},"modified":"2026-04-04T17:29:45","modified_gmt":"2026-04-05T00:29:45","slug":"advice-with-erin-140000-email-subscribers-with-a-quiz","status":"publish","type":"post","link":"https:\/\/startinteract.com\/blog\/advice-with-erin-140000-email-subscribers-with-a-quiz\/","title":{"rendered":"How Advice With Erin Added 140,000 Email Subscribers with a Quiz"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Erin McGoff, founder of Advice With Erin, provides career advice to over 6 million people on the internet through her Instagram, TikTok, YouTube, and Newsletter. Her audience kept asking her one question &#8220;What should I do with my life and career?&#8221; so Erin created a Career Quiz, told her audience about it, and generated 140,000 leads. <\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;After giving career advice to over six million people online, I kept noticing the same thing come up, which I call career confusion. I wanted to create a quiz that was unlike other career aptitude tests\u2014something fresh, modern, and completely free.&#8221;<\/p><cite>Erin McGoff, Founder of Advice With Erin<\/cite><\/blockquote><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-advice-with-erin-s-quiz-statistics\">Advice With Erin&#8217;s Quiz Statistics<\/h2>\n\n\n\n<p>Let&#8217;s take a look at how Advice With Erin&#8217;s Lead Generation quiz has performed. It has brought in over 140,000 new leads, she promoted it using most of the major social networks (Instagram, TikTok, LinkedIn). And it integrates with Kit, Squarespace, and Manychat for seamless automation with her exiting marketing tools. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Advice-With-Erin-1-1024x576.png\" alt=\"Advice With Erin Quiz Statistics\" class=\"wp-image-51008\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Advice-With-Erin-1-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Advice-With-Erin-1-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Advice-With-Erin-1-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Advice-With-Erin-1-1536x864.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Advice-With-Erin-1.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-erin-s-quiz-helps-her-audience-get-what-they-want\">Erin&#8217;s Quiz Helps Her Audience Get What They Want<\/h2>\n\n\n\n<p>Erin knew from years of chatting with audience members, that there was a general anxiety around not being in the right career. So she created a quiz that helps people find the right career. It&#8217;s so simple, but also so profound. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-title.png\" alt=\"Quiz title\" class=\"wp-image-50990\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-title.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-title-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-title-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-title-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-title-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-quiz-has-6-unique-quiz-result-profiles\">The Quiz Has 6 Unique Quiz Result Profiles<\/h2>\n\n\n\n<p>To create the results of the quiz, Erin wrote down all the common patterns, or profiles of people she would chat with through DM&#8217;s. It was a lot of work, but by paying attention to what her audience was saying, Erin&#8217;s quiz connects with people where they are at today, versus many of the existing career aptitude tests that are outdated.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Over the years, I kept seeing the same archetypes pop up again and again. Eventually, I realized there were six distinct profiles. Once I had those categories, I worked backwards\u2014crafting questions that included hints of each profile so the quiz\u2019s algorithm could guide people to the right result.&#8221;<\/p><cite>Erin McGoff, Founder of Advice With Erin<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-Results.png\" alt=\"Advice With Erin Quiz Result Hands-On Professional\" class=\"wp-image-50989\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-Results.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-Results-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-Results-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-Results-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Quiz-Results-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-every-question-connects-to-the-quiz-results-to-create-the-quiz-logic\">Every Question Connects to the Quiz Results to Create the Quiz Logic<\/h2>\n\n\n\n<p>Erin said the creation of questions was the hardest part of the quiz, but that by working backwards from the six archetypes of the results she had created, it made it easier to create the questions and answer choices. Importantly, she tested the questions a lot with friends and family to make sure they came across as intended.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Writing good quiz questions is surprisingly difficult because every word can change the meaning. I did a lot of beta testing and found that making questions more specific\u2014or even slightly polarizing\u2014helped sort people into the right results.&#8221;<\/p><cite>Erin McGoff, Founder of Advice With Erin<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Questions.png\" alt=\"Advice With Erin Quiz Questions\" class=\"wp-image-50996\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Questions.png 1920w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Questions-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Questions-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Questions-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/01\/Questions-1536x864.png 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-quiz-also-gathers-first-party-data\">The Quiz Also Gathers First-Party Data<\/h2>\n\n\n\n<p>Gathering first party data is more important than ever in today&#8217;s cookie-less world. Erin added a few questions to her quiz to ask people about who they are, so she could learn more about her audience and what would be most helpful to them. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/First-party-1024x576.png\" alt=\"Collect first party data with your quiz\" class=\"wp-image-51013\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/First-party-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/First-party-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/First-party-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/First-party-1536x864.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/First-party.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-own-your-email-list\">You Own Your Email List<\/h2>\n\n\n\n<p>Erin pointed out that you don&#8217;t own your audience on social networks. They are great for distribution and getting discovered, but also they can go away, or algorithms can change. But your email list is an asset that you own, and a place where you can build a direct relationship with your audience that you can control.<\/p>\n\n\n\n<figure class=\"wp-block-pullquote\"><blockquote><p>&#8220;Email lists are one of the best investments you can make because you fully own them. Social platforms like Instagram, YouTube, and TikTok can disappear or ban you overnight. An email list is a direct, reliable line to your audience.&#8221;<\/p><cite>Erin McGoff, Founder of Advice With Erin<\/cite><\/blockquote><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Opt-In-Form-1024x576.png\" alt=\"Advice With Erin Quiz Lead Generation Form\" class=\"wp-image-51001\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Opt-In-Form-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Opt-In-Form-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Opt-In-Form-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Opt-In-Form-1536x864.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Opt-In-Form.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-quiz-automatically-segments-leads-for-personalized-email-follow-up\">The Quiz Automatically Segments Leads for Personalized Email Follow Up<\/h2>\n\n\n\n<p>With Interact&#8217;s direct integration to Kit, Erin segmented her new email leads based on which result they got on her quiz, and then sends a personalized, detailed, follow-up email to each person who takes the quiz based on their quiz result.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Email-Follow-Up-1024x576.png\" alt=\"Advice With Erin personalized quiz follow up\" class=\"wp-image-51006\" srcset=\"https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Email-Follow-Up-1024x576.png 1024w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Email-Follow-Up-300x169.png 300w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Email-Follow-Up-768x432.png 768w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Email-Follow-Up-1536x864.png 1536w, https:\/\/tryinteract-blog.s3-us-west-1.amazonaws.com\/blog\/wp-content\/uploads\/2025\/08\/Email-Follow-Up.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Erin McGoff, founder of Advice With Erin, provides career advice to over 6 million people on the internet through her Instagram, TikTok, YouTube, and Newsletter. Her audience kept asking her&#8230;<\/p>\n","protected":false},"author":1,"featured_media":50992,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-49375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3.1 (Yoast SEO v25.3.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Advice With Erin Added 140,000 Email Subscribers with a Quiz | Interact Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startinteract.com\/blog\/advice-with-erin-140000-email-subscribers-with-a-quiz\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Advice With Erin Added 140,000 Email Subscribers with a Quiz\" \/>\n<meta property=\"og:description\" content=\"Erin McGoff, founder of Advice With Erin, provides career advice to over 6 million people on the internet through her Instagram, TikTok, YouTube, and Newsletter. 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